Neven Mrgan's tumbl: "Wrong"


Just about the most asinine, presumptuous, hubris-filled thing a designer can say is that someone else’s design is “wrong”. That word is reserved for judgments of absolute truth or ethical guidance; for flawed mathematical proofs and crimes. And yet, allow me to declare the following: Jony Ive’s…


Some quick calculations: Ive’s icon grid provides an 87% icon to button ratio. Mrgan’s corrected grid provides a 72% icon to button ratio. I usually aim for 62% to 75%.

It seems odd to apply rigid math to design, but you shouldn’t think about the numbers. Think about how the result feels after the numbers are used.